Shopping Experience

The store that I chose to investigate is Hollister.  I have not been in this store since it first gained popularity when I was a freshmen in high school.  That one time I did shop there, I bought one pair of jeans because it was the cool thing to do.  This is the only Hollister item I own.  

My recent experience in the store was the exact same as it was a few years ago.  Not very pleasant.  The music is too loud to even think, which is weird for me to say because I like loud music, but in a store where I am trying to shop I find it obnoxious.  I cant think with it being that loud.  And I'm pretty sure I lost some brain cells from inhaling so much of the heavy cologne/perfume scent.  It is also very dimly lit in there, overall I do not like the how the store is set up, nor the vibe it creates.  

The clothes in there are all pretty basic, not much originality.  They try to give off a "laid back California vibe" but its pretty much the same stuff every year; graphic tees, polos, sweaters, and camis.  The people who buy their product range from high school to college age.  It's pretty much exactly like American Eagle but with a different store title.  All in all it is just way too preppy and boring for me.  I would probably appreciate the store more if everything were not so over priced.  

The misery of shopping in there, plus the over priced items makes me walk past the doors of Hollister each time.  And this experience proved no different.