Chapter 8

CPM stands for?

-cost per million

-companies per station

-companies per million

-cost per thousand

A flighting campaign schedule...

-places ads here and there throughout the year to cut costs.

-places one ad in a major event like the super bowl.

-places ads continuously on different stations.

-places ads at special intervals with now advertising between.

Chapter 9

Which of the following statements does not fit with slotting fees?

-it is the most controversial form of trade allowance

-funds charged by retailers to stock new products.

-very few retailers charge slotting fees

-makes it easier for the store to make decisions about new products

Chapter 10

The definition of a bounce back coupon?

-comes inside packages and encourages repeat purchases.

-are triggered by an item being scanned.

-placing a coupon for one product on another product.

-consumer can immediately redeem coupon while making purchase

Video:

It is now more difficult than ever for companies to break through the ---------- and reach the target audience.

-noise

-barriers

-sameness 

-clutter