Sunday, April 12, 2009

Shopping Experience

The store that I chose to investigate is Hollister.  I have not been in this store since it first gained popularity when I was a freshmen in high school.  That one time I did shop there, I bought one pair of jeans because it was the cool thing to do.  This is the only Hollister item I own.  
My recent experience in the store was the exact same as it was a few years ago.  Not very pleasant.  The music is too loud to even think, which is weird for me to say because I like loud music, but in a store where I am trying to shop I find it obnoxious.  I cant think with it being that loud.  And I'm pretty sure I lost some brain cells from inhaling so much of the heavy cologne/perfume scent.  It is also very dimly lit in there, overall I do not like the how the store is set up, nor the vibe it creates.  
The clothes in there are all pretty basic, not much originality.  They try to give off a "laid back California vibe" but its pretty much the same stuff every year; graphic tees, polos, sweaters, and camis.  The people who buy their product range from high school to college age.  It's pretty much exactly like American Eagle but with a different store title.  All in all it is just way too preppy and boring for me.  I would probably appreciate the store more if everything were not so over priced.  
The misery of shopping in there, plus the over priced items makes me walk past the doors of Hollister each time.  And this experience proved no different. 

Tuesday, April 7, 2009

Chapter 8
CPM stands for?
-cost per million
-companies per station
-companies per million
-cost per thousand

A flighting campaign schedule...
-places ads here and there throughout the year to cut costs.
-places one ad in a major event like the super bowl.
-places ads continuously on different stations.
-places ads at special intervals with now advertising between.

Chapter 9
Which of the following statements does not fit with slotting fees?
-it is the most controversial form of trade allowance
-funds charged by retailers to stock new products.
-very few retailers charge slotting fees
-makes it easier for the store to make decisions about new products

Chapter 10
The definition of a bounce back coupon?
-comes inside packages and encourages repeat purchases.
-are triggered by an item being scanned.
-placing a coupon for one product on another product.
-consumer can immediately redeem coupon while making purchase

Video:
It is now more difficult than ever for companies to break through the ---------- and reach the target audience.
-noise
-barriers
-sameness 
-clutter