TEST QUESTIONS

1.  Which of the four P's from the marketing mix also means distribution?

a. product

b. price

c. placement

2. Overt Names

a. contains recognizable words

b. try to capture essence of the idea behind the brand

c. reveals what the company does

d. does not reflect companies goods or services

3. A brand has ___ seconds to make contact with the consumer

a. 3

b. 7

c. 11