Tuesday, January 27, 2009

Brands

A month ago I purchased a new Verizon Wireless phone. When I think of Verizon, the first five things that come to mind would be good service, reliable, cheap, cell phone, and the commercial phrase 'can you hear me now'. My perception of this brand was shaped from commercials, and my parents experience with the network. The top ten common words and phrases for Verizon are as follows: phone, wireless, cell phone, can you hear me now, phones, network, crap, expensive, annoying, and sucks. My perception of the Verizon brand matches pretty well with what others thought. The only difference is that I do not have many negative things to say about Verizon because I have had good service and have enjoyed my customer relationship with the company. I do not find the network to be crap, or suck. I think Verizon is one of the better networks for service and have been satisfied with my phones.

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