PRIZM stands for:
a. Public Relations Image Zip Management
b. Personal Relative Information Zip Managirial
c. Potential Rating Index Zip Marketing
d. Perceptive Reasons Interpersonal Zip making
When selecting an advertising agency, you should consider:
a. Personal chemistry
b. Client retention rates
c. Conflicts of interest
d. All of the above
Emotion is known as a:
a. Affective message strategy
b. Cognitive message strategy
c. Conative message strategy
d. Corporate Advertising
True or False:
Visuals tend to be remembered better than words?
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Carly, all the questions had to be in a multiple choice format.
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