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RAW Group Video

RAW Projects

I visited the beer goggles exhibit, as well as the drama skit that was conducted outside of the student center.  

*I think the beer goggles exhibit was effective, a lot of people viewed their message and it was a high traffic area on campus so it received a lot of attention.  The only thing I would have recommended is to put a "look through here" sign above the goggles on the door.  Because some students were not aware that there was any significance to the goggles on the door.  

*The student center skit was entertaining but not very eye catching because it wasn't obvious that they were doing an exhibition.  Many people hang out at that entrance of the student center, so they blended in with the crowd too much.  It would have been more obvious if they were to have matching t-shirts or bandanas or something of the sort to draw more attention and unify them as a group. 

TEST QUESTIONS

1.  Which of the four P's from the marketing mix also means distribution?

a. product

b. price

c. placement

2. Overt Names

a. contains recognizable words

b. try to capture essence of the idea behind the brand

c. reveals what the company does

d. does not reflect companies goods or services

3. A brand has ___ seconds to make contact with the consumer

a. 3

b. 7

c. 11