Brands

A month ago I purchased a new Verizon Wireless phone. When I think of Verizon, the first five things that come to mind would be good service, reliable, cheap, cell phone, and the commercial phrase 'can you hear me now'. My perception of this brand was shaped from commercials, and my parents experience with the network. The top ten common words and phrases for Verizon are as follows: phone, wireless, cell phone, can you hear me now, phones, network, crap, expensive, annoying, and sucks. My perception of the Verizon brand matches pretty well with what others thought. The only difference is that I do not have many negative things to say about Verizon because I have had good service and have enjoyed my customer relationship with the company. I do not find the network to be crap, or suck. I think Verizon is one of the better networks for service and have been satisfied with my phones.

My Favorite Advertisement

The recent Guitar Hero advertisement with Alex Rodriguez, Kobe Bryant, Michael Phelps, and Tony Hawk, is hilarious.  These four men are extremely popular, and extremely talented at their individual sports which makes it easy for all viewers to recognize who they are.  I think it is humorous that they are playing guitar hero together in their underwear, a tribute to the famous movie scene with Tom Cruise.  Kobe Bryant is my favorite in the ad.  He plays the lead singer and does a great impression with his dance moves and lip singing.  This is  funny to me, because he is portrayed in a very macho-man-serious-manner through the media.  These four men do a great performance in the commercial and they all appear to be having a blast.

This advertisement is successful because it catches the viewers attention, and keeps the attention until the end.  The target audience for this commercial includes almost anyone because the athletes are so well known for their achievements.  I'm sure this advertisement was a huge hit with many of the fans from young children to adults.  When the audience sees a prominent group of athletes having a blast playing guitar hero, the viewers will want to join in on the fun as well.  If I had enough money I would definitely purchase this product because it looks like a game you could enjoy during a party, with your family, or with a few friends.  

Semester Goals

My semester goals are as follows:

1. Recieve an A in this class
2. Recieve a 3.6 GPA or higher for this semester
3. Get more sleep
4. Eat more vegetables