"The Persuaders"

I thought the video provided a very interesting look into the world of advertising.  When I stop and think about all of the advertising "clutter" that constantly surrounds us, it  is impossible to predict where the industry will go from here.  Advertising companies are becoming more and more creative in order to gain attention for the brand.  Ads are everywhere, I wonder if it will become so that we have no personal space, no break from advertising.  

I do believe consumers associate aspects of their self with certain brands.  The things you buy represent an insight to your likes and needs.  People form extreme loyalty to certain brands because they become emotionally attached.  This is what advertisers are trying to create with all of their products.   

2nd Test!

PRIZM stands for:
a. Public Relations Image Zip Management
b. Personal Relative Information Zip Managirial
c. Potential Rating Index Zip Marketing
d. Perceptive Reasons Interpersonal Zip making

When selecting an advertising agency, you should consider:
a. Personal chemistry
b. Client retention rates
c. Conflicts of interest
d. All of the above

Emotion is known as a:
a. Affective message strategy
b. Cognitive message strategy
c. Conative message strategy
d. Corporate Advertising

True or False:
Visuals tend to be remembered better than words?